Urban Music People (UMP) has just announced its partnership with Fashion 4 Change Global Malawi (F4C) to campaign for the planting of 1 million trees across Malawi. Fashion 4 Change has organized the event to take place on the 28th of November at Golden Peacock, Blantyre from 7 o’clock to 11:30 pm. Kelly Kay and budding artist Rashley, will give live performances giving us both fashion and music for a cause. Tickets for the event are K15 000 and K10 000 which will go into buying 25 000 trees respectively.
The nominees for the UMP Awards will be announced at the Fashion 4 Change event as a result of this partnership. The nominations announcement segment will be hosted by Nicole Kamwendo, of Capital Radio. The 2020 edition will be a blended event to also be held virtually on December 19. A change from the usual format of things, this year nominees will receive Nomination Certificates.
“We are happy to join forces with Fashion 4 Change again this year, we support their cause for environmental sustainability. We share the mission to promote Malawi's fashion sector through fashion awards and their fashion event”, said Khumbo Finto, UMP’s Project Manager.
Fashion 4 Change Global is looking at this as a good opportunity to create awareness to communities on the effects of deforestation and the benefits of planting trees. The Public Relations Officer for Fashion 4 Change, Christina Mabvuto, said, “We partnered with UMP because we all share the same objectives to promote the arts, culture, and music. Our main objective is to plant 1million trees across Malawi in areas highly affected by deforestation and create awareness in schools and communities for people to plant trees.”
Mabvuto also expressed, "We are young advocates in Malawi, Africa, who are passionate about art and bringing about a change in our world today through fashion. We recognize that the world faces many challenges and as art enthusiasts, we take an initiative to better the world through the global language of fashion, music, etc.”
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